Let’s TalkWe step in when the numbers are no longer giving you enough clarity to make confident commercial decisions.
We identify the drivers behind margin pressure, working-capital strain and weak cash conversion.
Gain CFO-level insight, reporting and decision support without adding a full-time executive role.
We test the economics, capacity, funding and risks behind expansion before you commit.
Clear scopes, practical deliverables and commercial recommendations designed to move the business forward.
Independent review of financial health, cash flow, margins, KPIs, working capital, costs, risks and opportunities.
Discuss your business →Budgeting, forecasting, management reporting, board support, cash-flow oversight, KPI dashboards and executive decision support.
Explore CFO support →Growth strategy, pricing, revenue modelling, expansion planning, capacity analysis, forecasting and a 12-month roadmap.
Plan your growth →Three-way forecasts, financial modelling, business plans, funding strategy and lender-ready presentations.
Get finance ready →Margin analysis, pricing optimisation, cost reviews, workforce efficiency, process improvement and KPI redesign.
Improve profitability →Commercial sounding board for founders and leaders navigating growth, restructuring, investment or complex decisions.
Start a conversation →Traditional reporting tells you what happened. Our approach is built around what to do next.
Understand the business, the numbers and the decisions in front of you.
Identify the commercial risks, performance gaps and opportunities.
Build a prioritised strategy and financial roadmap.
Translate recommendations into practical implementation.
Measure results, refine decisions and support ongoing performance.
Complementary finance and commercial expertise, a shared commitment to practical implementation, and one focus: helping business owners make better decisions and build stronger businesses.
Drawing on more than two decades of senior finance, operational and commercial leadership across healthcare, hospitality and multi-site organisations, Syma brings an operator’s perspective to strategic finance, performance improvement, cash flow and growth.
Her approach combines financial clarity with practical implementation — helping business owners understand what the numbers mean, what actions to take and how to create sustainable value.
Dev brings finance management experience with a strong focus on multi-entity profitability, commercial performance and disciplined decision-making. His background complements the firm’s strategic finance offering with a practical understanding of the financial drivers behind business performance.
He works alongside business owners and leadership teams to turn financial insight into clear priorities, stronger commercial decisions and sustainable improvement.
Together, Syma and Dev bring a hands-on, commercially focused perspective designed to help growing businesses navigate complexity, improve performance and move forward with confidence.
Book a discovery conversation to discuss where the business is today, what you are trying to achieve and where strategic finance support could create the greatest value.